Attik Revs Interest for Infineon’s Nascar Race

SAN FRANCISCO Attik aims to attract Nascar fans to Infineon Raceway in June with a new spot set to debut this weekend on cable.

The 30-second ad promotes Infineon’s June 25-27 Dodge-Save Mart 350 Nextel Cup race, presenting highlights from last year’s Nascar event at the raceway, set to original music.

“The ad screams motor racing, all the excitement that it delivers, and that’s exactly what we wanted,” said Melvyn Record, vice president of marketing for Infineon.

The spot will begin airing on San Francisco and Sacramento cable stations March 13 and will run through late June.

Local Imax film fans have already seen the spot. It was screened Wednesday night in San Francisco’s Imax Theater at Loews Sony Metreon as part of Infineon’s sponsorship of Bay Area premiere events for Nascar 3D: The Imax Experience.

Infineon will also sponsor a similar premiere of the 45-minute film at San Jose’s Hackworth Imax Dome Theater on Friday.

More campaign projects for Infineon are in the works, said Roger Darnell, a representative for Attik.

Attik in San Francisco was awarded the raceway’s account late last year following a review. The campaign media budget is less than $1 million.