Attik Revs Interest for Infineon's Nascar Race

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

SAN FRANCISCO Attik aims to attract Nascar fans to Infineon Raceway in June with a new spot set to debut this weekend on cable.

The 30-second ad promotes Infineon’s June 25-27 Dodge-Save Mart 350 Nextel Cup race, presenting highlights from last year’s Nascar event at the raceway, set to original music.

“The ad screams motor racing, all the excitement that it delivers, and that’s exactly what we wanted,” said Melvyn Record, vice president of marketing for Infineon.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in