Attik Gets Good Press and a Copywriter

SAN FRANCISCO Independent agency Attik has hired copywriter Andy Beach from JWT here, an Attik executive said today.

Creative director Wayne Hanson said Beach, 32, worked for JWT Technology’s Silicon Valley office since 2000 on business-to-business and video game accounts.

He discovered Attik through the media. Beach read about the San Francisco shop’s work for the Toyota Scion in an article in the San Jose Mercury News, he said.

“I had never heard of Attik before reading that article, but afterwards, I was in love,” Beach said.

He said he was looking for a small, independent shop on the rise, so he showed his book to Hanson and got the job.

Beach is already at work at Attik, with copywriter Ariel Lustig, on the multimedia 2005 Country Music Television Awards campaign. He also has contributed to the latest elements of the Toyota Scion account, under global creative director Simon Needham.

“Andy is very driven,” Hanson said in a statement. “He’s totally committed to producing original and exciting work, and to making Attik a world-renowned ad agency.”