Attack of the Pod People

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C3 is good, but pods are the thing. If only Nielsen would realize this and agree to measure and report commercial pods in time for the 2009-10 upfront buying season.

DVRs changed everything. Nearly one-quarter of U.S. homes have at least one DVR. Roughly 35 percent of all prime-time viewing in DVR homes is time-shifted. We obviously can’t pretend that everyone is still watching live television. And there is mounting evidence that the time-shifted audience (younger, more upscale, more attentive) is in fact more valuable than the live audience.

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