Mort Zieve of SMZ Advertising returned from vacation a few weeks back to find one of his “clients” waiting for him outside the agency’s Troy, Mich., office. It was a 4-foot-tall, 80-pound cement Big Boy statue, making a rare appearance somewhere other than outside a Big Boy restaurant.
The statue, carried around by a “caretaker,” was positioned as if was peering into Zieve’s office, and holding a sign that read, “Welcome home to OUR Big Boy.”
There was another surprise waiting for Zieve in the kitchen—a chocolate ice cream party.
“Ice cream Fridays” have been...