AT&T Wireless Unveils Online Effort

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NEW YORK–AT&T Wireless bows its first large-scale online campaign today with a five-day media blitz across seven Web sites. The holiday push, developed by interactive agency and online ad buyer Avenue A and Web marketing shop White Horse, is currently running on Ask Jeeves, Weather.com, About.com, CBS Marketwatch, Cnet, ZDNET and My Simon.The

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