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Oftentimes just OK is just not an option.
AT&T’s “Just OK Is Not OK” campaign, which is centered around a series of humorous broadcast ads voiced by Lena Waithe, demonstrates the importance of not settling for just OK.
In “Tattoo,” for example, an artist tells a man getting his first tattoo that he’s “one of the tattoo artists in the city” and that the result is going to look “OK.”
The stakes are even higher when a patient learns some disconcerting information about his surgeon.
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