Ad of the DayAT&T Shows What’s Wrong With Settling for Just an ‘OK’ NetworkNew campaign voiced by Lena WaitheBy Erik Oster|January 2, 2019 'Just OK Is Not OK' will run throughout January.AT&TShareBy Erik Oster|January 2, 2019 ShareOftentimes just OK is just not an option.AT&T’s “Just OK Is Not OK” campaign, which is centered around a series of humorous broadcast ads voiced by Lena Waithe, demonstrates the importance of not settling for just OK.In “Tattoo,” for example, an artist tells a man getting his first tattoo that he’s “one of the tattoo artists in the city” and that the result is going to look “OK.”The stakes are even higher when a patient learns some disconcerting information about his surgeon.Other spots in the campaign include a restaurant offering “OK” sushi, a less-than-stellar babysitter and mechanics with a troubling saying about brakes.A series of online and social ads extends the approach to boxing, cooking and getaway drivers.The integrated campaign created by an Omnicom team that includes BBDO, Critical Mass, Hearts & Science and Organic made its broadcast debut during the College Football Playoff and will run throughout January. Multicultural agency Dieste also created a dedicated Hispanic campaign.“Just OK Is Not OK” follows AT&T’s cinematic, genre-blending “More for Your Thing” ads last summer and fall.While the campaign arguably confuses OK with flat-out bad, it provides an adaptable premise to build on in the future while communicating AT&T’s selling point and implicitly relegating competitors to dubious OK status. It could potentially prove to be a long-running, entertaining premise that helps differentiate the brand as the 5G network wars heat up.CREDITS:Advertiser: AT&T Marc Burns: VP, Advertising & Social Media Dave Brown: Director Of Advertising Mariel Llenza: Director Of Advertising Connie Mertens: Director, Digital Suzanne Ciamillo: Associate Director, Digital Sujei Sierra: Lead Manager, Hispanic Stephanie Mejia: Senior Manager, Hispanic Chris Lambert: Lead Advertising Manager Taylor Laughlin: Sr. Advertising ManagerCreative Agency: BBDO Chief Creative Officer BBDO Worldwide: David Lubars Chief Creative Officer BBDO New York: Greg Hahn Group Executive Creative Director: Matt MacDonald Executive Creative Director: David Povill Executive Creative Director: David Cuccinello Associate Creative Director: Ben Salas Senior Copywriter: Steven Nass Director Of Integrated Production: David Rolfe Group Executive Producer: Julie Collins Executive Producer: Angela Narloch Junior Producer: Briana Hemphill Business Manager: Meg Foley EVP, Managing Director: Doug Walker EVP, Managing Director: Rachel Nairn SVP, Senior Director: David McKenzie Account Director: Patrick Jones Account Executive: Leah Pozin VP, Director Of Project Management: Colin Vidika Head Of Integrated Planning, EVP: Angela Jones Head Of Brand Planning, EVP: Tim Millar Senior Brand Strategist: Alex MorrisonMedia Agency: Hearts & Science President, Hearts Bbdo Team, AT&T: Ralph Pardo Hearts & Science, Executive Bus. Director: Tavo Castro Hearts & Science, Senior Director: Alina Kulesza Hearts & Science, Media Director: Chantal Villain Hearts & Science, Media Director: Natalie PolangerProduction Company: Moxie Pictures Director: Martin Granger Executive Producer: Karol Zeno Line Producer: Heidi Soltesz Staff Production Supervisor: Jodi Fisher Director Of Photography: Barry Peterson Production Designer: Ken Averill Production Manager: Jane Van Dyke Production Coordinator: Dan WoodstraCasting Company: Grande/Morris & Ross Lacy Casting Casting Director – LA: Ross Lacy Casting Director – NY: David MorrisEditorial Company: Cabin Edit Editor: Chan Hatcher Editor: Randy Baublis Executive Producer: Carr Schilling Producer: Liz LydeckerVisual Effects Company: The Mill Executive Producer: Anastasia Von Rahl VFX Producer: Andrew GilsonGraphic Design Company Brand New School Producer Jackson RogersGraphic Design Company LVLY Producer Bryce EdwardsColor Company: CO3 Colorist: Siggy FerstlMusic Company: Beacon Street Studios Executive Producer/creative Director: Leslie DiLullo Producer: Andrew FeltensteinSound Design & Mix: Lime Studios Engineer: Mark Meyuhas Producer: Susie BoyajanDigital/SocialCreative Agency: Organic Chief Creative Officer: Chris Kelly Executive Creative Director: Frank Dattalo Creative Director: Dimitri Kalagas Associate Creative Director: Kendra Jones Associate Creative Director: Rance Randle Senior Copywriter: Will Danilow Bbdo Group Executive Producer: Kristin Tomborello Bbdo Producer: Laura Cray Group Account Director: Heather Livengood Account Supervisor: Brittany Luhrsen Account Executive: Janelle Bongiovanni Senior Project Manager: Nicole VallecilloContinue ReadingPages: 1 2 Adweek Adweek