AT&T Roster Shops Get New Boss

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Lockhart Joins as Chief Marketing Officer
NEW YORK–AT&T roster shops are on the alert following the appointment last week of Eugene Lockhart as chief marketing officer, a new post. Lockhart, former president of BankAmerica Corp.’s Global Retail Bank, will oversee brand management and marketing for all AT&T units with a focus on the Consumer Services Group.
One agency executive called Lockhart an “activist” and said shops should expect him to become involved in the ad process immediately.

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