AT&T In Review After Shakeup; Only Incumbents to be Included

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NEW YORK – A recent management shakeup at AT&T has caused the telecommunications giant to review its entire residential calling business both domestically and internationally.
Dick Martin, vice president/public relations and corporate advertising for the $69 billion telecommunications giant, confirmed the global agency review, saying that only the company’s current advertising agencies – Ayer, Ogilvy & Mather, McCann-Erickson, FCB/Leber Katz Partners and Young & Rubican – are included in the pitch.
‘What we’re trying to do is tap the expertise and thinking of each of our advertising agencies to develop a strategic marketing communications plan,’ said Martin.



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