AT&T In Review After Shakeup; Only Incumbents to be Included

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.



NEW YORK – A recent management shakeup at AT&T has caused the telecommunications giant to review its entire residential calling business both domestically and internationally.
Dick Martin, vice president/public relations and corporate advertising for the $69 billion telecommunications giant, confirmed the global agency review, saying that only the company’s current advertising agencies – Ayer, Ogilvy & Mather, McCann-Erickson, FCB/Leber Katz Partners and Young & Rubican – are included in the pitch.
‘What we’re trying to do is tap the expertise and thinking of each of our advertising agencies to develop a strategic marketing communications plan,’ said Martin.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in