AT&T Pre-Super Bowl Ad 'Transparent'

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DALLAS AT&T will air a new spot on the Super Bowl pre-game show called “Transparency” that uses high-tech visual effects to represent the network and resources operating behind the scenes for customers, the client said.

The new spot from Omnicom Group’s GSD&M in Austin, Texas, and independent Rodgers/Townsend in St. Louis builds on the campaign that broke New Year’s Eve using the tagline “Your world.

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