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DALLAS AT&T will air a new spot on the Super Bowl pre-game show called “Transparency” that uses high-tech visual effects to represent the network and resources operating behind the scenes for customers, the client said.
The new spot from Omnicom Group’s GSD&M in Austin, Texas, and independent Rodgers/Townsend in St. Louis builds on the campaign that broke New Year’s Eve using the tagline “Your world. Delivered,” the client said.
SBC Communications took the name AT&T after acquiring AT&T in a $16 billion deal last fall.
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