AT&T Media Contest Begins

NEW YORK Phone giant AT&T is conducting a review to consolidate media planning and buying for both its landline and wireless services at one of its roster shops, the client confirmed today.

The company spent $2.3 billion in U.S. measured media in 2006, according to TNS Media Intelligence.

In a statement, the client said it would be issuing an RFP “to its incumbent media agencies seeking a single-agency solution to manage the company’s media planning and buying.”

The

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