AT&T Expands 'Your World' to New Demo

DALLAS AT&T is breaking the first African-American spots in its new branding campaign “Your world. Delivered,” the client said.

Thirty- and 60-second versions of a television spot called “Robot” feature Albert “A.J.” Calloway and Marie “Free” Wright, who previously starred on BET Network’s music video show 106 and Park. In the commercial, Calloway and Wright appear in a format like that of their show.

Sanders\Wingo of Austin and El Paso, Texas, created the work.

The effort also includes two 60-second radio spots titled “Chores” and “Party,” as well as a direct mail component.

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