AT&T Built a Virtual Reality Island Complete With a Movie Theater and a Clothing Store

The VRChat activation is a partnership with lifestyle gaming brand 100 Thieves

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AT&T has teamed up with lifestyle and gaming brand 100 Thieves to build a virtual reality space geared towards socialization.

The heavily branded “AT&T Station” is a spaceship-like area within the social VR platform VRChat that offers a movie theater for HBO Max titles; games like trivia, billiards and hide-and-seek; and a clothing store full of shoppable 100 thieves merchandise. The experience can be accessed either with a VR headset and hand controllers or simply through a desktop computer.

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