ATP Invites Tennis Fans to 'Feel It'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Men’s professional tennis is serving up a new image. The ATP, next year, will debut a new $15 million ad campaign centered around the tagline “Feel it.” The rebranding effort is meant to better promote the sport globally and broaden the appeal of men’s professional tennis by making it easier to follow.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in