Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
LOS ANGELES A recently launched direct-response effort by independent Atomic Direct relies on “real people, in real settings” to showcase the attributes of Drill Doctor’s drill-bit sharpener, the agency said.
The work, which consists of a 30-minute infomercial and three 15-second spots, highlights product features including precision and ease of use, according to Doug Garnett, president and executive producer at the Portland, Ore.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in