Atomic Direct Hones Drill Doc's Pitch

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LOS ANGELES A recently launched direct-response effort by independent Atomic Direct relies on “real people, in real settings” to showcase the attributes of Drill Doctor’s drill-bit sharpener, the agency said.

The work, which consists of a 30-minute infomercial and three 15-second spots, highlights product features including precision and ease of use, according to Doug Garnett, president and executive producer at the Portland, Ore.,

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