Atmosphere Proximity Expands Creative Leadership

Gagné to NYC from Canada

Atmosphere Proximity is expanding its top creative ranks with the addition of John Gagné, who becomes a new executive creative director at the New York office of BBDO’s digital, direct and CRM agency, Proximity.  Previously ecd at Proximity Canada, Gagné also assumes responsibility as global ecd on Gillette for Proximity Worldwide.

Gagné joins Stewart Krull as an Atmosphere Proximity ecd, with the two reporting to Andreas Combuechen, the CCO, CEO of the agency. Gagné’s appointment follows new-business wins this year at Atmosphere Proximity including Visa and HP.

Gagné joined Proximity Canada in 2006, where he built its creative department from a team of three to one that now numbers 50 people. Under his leadership, Proximity Canada has carved out an award-winning reputation that  contributed to its selection as 2011 Digital Agency of the Year by the Advertising & Design Club of Canada and Strategy.

“John’s move is…a testament to the outstanding job he’s done to creatively transform our agency in Canada,” said Andrew Bailey, chairman of Proximity North  America.  “Under his leadership, the agency has consistently delivered award-winning work for our clients at awards shows both nationally and internationally including Cannes Lions, London International Advertising Awards, The One Show and New York Festivals. This culminated in Proximity being names ‘Digital Agency of the Year' in Canada twice last year.”