Atmosphere Creates Mobile Unit

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Atmosphere BBDO is creating a mobile marketing service, making the Omnicom agency the latest interactive shop to branch into wireless.

To head its mobile practice, Atmosphere recruited David Bear from Ipsh!, a wireless specialty agency Omnicom acquired in October 2005. As executive director of mobile, Bear will work with Atmosphere agency teams and clients to develop mobile campaign extensions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in