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NEW YORK Atmosphere BBDO is creating a mobile marketing service, making the Omnicom agency the latest interactive shop to branch into wireless.
To head its mobile practice, Atmosphere recruited David Bear from Ipsh!, a wireless specialty agency Omnicom acquired in October 2005. As executive director of mobile, Bear will work with Atmosphere agency teams and clients to develop mobile campaign extensions.
Atmosphere follows in the footsteps of independent AKQA and Interpublic Group’s R/GA, which last year both set up mobile units.
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