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NEW YORK Atlas DMT, the advertising technology division of aQuantive, today said that it has acquired Go Toast, a company that provides paid-search management and optimization tools.
Go Toast, a privately held company that estimates 2003 revenue at $3-4 million, lets advertisers manage keywords and search-engine marketing campaigns simultaneously across all major paid-search engines, like Google, FindWhat.com and Yahoo!’s Overture. The company’s tools will be integrated into the Atlas Digital Marketing Suite to create a central reporting and analytics platform.
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