Atlantic City Resort Gets Vegas Treatment

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LOS ANGELES The latest campaign for the Borgata Hotel, Casino & Spa by independent Schadler Kramer Group is breaking in June magazines, according to the agency.

Five ads promote the Atlantic City, N.J., resort via subtly provocative scenarios captioned with the tagline, “Wait, it gets better.”

The effort “conveys a slightly more sophisticated, upscale [message] with a playful wink,” said John Schadler, founder and managing partner of the Las Vegas-based shop.

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