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ATLANTA-T.G. Madison here edged two crosstown rivals to become the first agency of record for Jameson Inn, also of Atlanta.
Madison edged Fitzgerald & Co. and J. Walter Thompson. First-year billings are estimated at $2 million.
Jameson is a chain of mid-priced hotels in smaller cities throughout the Southeast. The target market is “the road warrior,” the traveling business person who is looking for a clean, comfortable room at a good price without all of the amenities.
The agency was able to leverage its experience with former clients like Chateau Elan and the Atlanta Airport Hilton to win the account.
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