Atlanta’s Match, Scharbo Merge

DALLAS Atlanta agencies Match and Scharbo and Co. have merged under the Match name, executives said today.

Match founder B.A. Albert will serve as chief executive officer of the combined agency with Scharbo founder Ron Scharbo as vice chairman, the shops said. The merged agency will have about 30 employees at Match’s new offices in Atlantic Center Plaza.

“This relationship will not only help both agencies, but most importantly, it will benefit all of our clients,” said Scharbo.

Scharbo’s clients include Ted’s Montana Grill, Atlanta Bread Company, Habersham Furniture and ChoicePoint. Match’s clientele includes EZGO Golf Carts, Russell Corporation, Susan G. Komen Race for the Cure, Nature’s Own and Cobblestone Breads.

Albert, who founded Match in 1996, began her career as an art director and was also one of the first female creative directors in Atlanta. Before Match, she held creative positions in large and small agencies.

Prior to moving to Atlanta, Scharbo was with several major agencies in New York and Pittsburgh. He founded Scharbo and Co. in 1990.

In April, Match hired three executives: Donna Lee Ubertalli, director of account service; Michael Deaderick, chief financial officer and general manager; and Jerry Brown, consultant.

Owing to industry consolidation and contraction, there have been few regional agency mergers and acquisitions in the past few years, especially among independents.

One notable exception, however, was this month’s merger of New York shops Warren Kremer Paino and Spier New York to form a 60-person operation under the WKP name [Adweek Online, Sept. 7].