Atlanta’s 360, Levenson of Big D Are in the Hunt for Fox Photo

CHICAGO–A chain of photo processing and equipment stores jointly owned by Eastman Kodak and CPI Corp. is considering three agencies for its advertising account.

Sources estimate billings on the account at $5-8 million.

Fox Photo, headquartered with CPI in St. Louis, has some 450 stores nationwide and is currently without an agency of record. Seeking that status are 360 in Atlanta, Levenson & Hill, Dallas, and The Glennon Co. in St. Louis, said Janice Jenkins, executive vice president of marketing at Fox.

The account includes television, print, point-of-purchase, direct response and media.

Levenson & Hill, which lacks experience in the category, does bring a multiple-unit marketing background to the table with clients like Fina Gasoline, Comerica Bank and Churchs Chicken.

360 is owned by partners Mark Goldman and Joel Babbit, former co-owner of defunct Babbit & Reiman in Atlanta, which was agency of record for Wolf Camera & Video. Currently, the shop develops marketing programs for hometown clients including Coca-Cola, Home Depot and UPS.

Kodak acquired a 51 percent majority interest in Fox last November. The remainder stayed with CPI, which bought Fox five years ago.

Executives for the new joint venture are seeking to brand the chain and promote it as a state-of-the-art processing operation. Fox offers one-hour processing as well as enlarging, reprint and custom photo services. The stores also sell cameras, albums, frames and related items.

Fox is introducing more sophisticated photographic outlets called Kodak Fox Photo Imaging Centers. At these locations customers can scan their photos directly into computers, manipulate them as they wish and develop the prints they want, Jenkins said.

Branding these stores will be a major task for the new ad agency.

CPI, whose subsidiaries include Sears Portrait Studios, spent $17.4 million on advertising last year, according to Competitive Media Reporting. –with Katy Eckmann and Glen Fest

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