Atlanta Trio Makes Finals Of Daewoo’s S.E. Review

By Jim Osterman and Katy Eckmann

ATLANTA–Three local agencies are the apparent finalists for the Southeast regional portion of Daewoo Motors’ advertising account. Those agencies, sources said, are Austin Kelley Advertising, Tausche Martin Lonsdorf and WestWayne.

Officials with the three shops declined comment about discussions with the Korean car company. Annual billings are expected to be in excess of $10 million.

Daewoo, which wants to enter the American automobile market next year, is in the process of selecting four regional agencies to handle its business.

Sources said that the three shops had each visited Daewoo’s suburban Atlanta Southeast office, and had also hosted at least one visit from the client. Daewoo officials are assembling a strategic marketing assignment to give the trio as a final exercise to win the business. The shops will make their pitches this month, and a decision could come shortly thereafter.

The client is also leaving open the possibility that after it has selected its four regional agencies, that one of those shops might be assigned the automaker’s national branding assignment.

The Southeast review comes as the West portion of the business is due to be decided. Agencies contending for that business include Jackhammer, Dallas; Wiley & Associates, Westlake Village, Calif.; Butler, Shine & Stern, Sausalito, Calif.; and Ground Zero, Santa Monica, Calif.

In the Northeast, Scott Yoon, who is based at the Daewoo America-Northeast office in Ridgefield, N.J., sent a questionnaire to Kirshenbaum Bond & Partners, Korey Kay & Partners, Pedone & Partners and DiMassimo Inc., all in New York, and Eisner & Associates in Baltimore. A specific billings figure for this review has not been released.

Daewoo Motors has not yet initiated a Midwestern review. –with staff reports

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