Atlanta Shop Nabs Arrow Exterminators Biz

ATLANTA BrightHouseLive has won the Arrow Exterminators account following a review that included eight other Southeast agencies, the shop said.

The Atlanta independent will provide creative work and media-buying services for the pest-extermination company.

The incumbent, Atlanta independent Match, did not defend. Match, which won the account in 2002, last year launched the company’s first multimedia advertising campaign.

Billings were undisclosed. The company spent about $500,000 on advertising last year, according to Nielsen Monitor-Plus.

The first work from BrightHouseLive is scheduled to launch early next year. The work will include TV, radio, print, outdoor, promotions and guerrilla marketing.