Atlanta Hawks Chief Marketing Officer Talks Blazing Her Own Sports Trail

Watch Episode 4 of Adweek's Most Powerful Women in Sports series

Chief marketing officer of the Atlanta Hawks, Melissa Proctor, joined Adweek’s newest series, The Most Powerful Women in Sports, to discuss her path to the NBA, showing up to work as your “whole self” and how an unlikely marriage between creativity and strategy helped the Hawks through the choppy waters of 2020.