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Cities aspire to be many things—vibrant, growing, desirable, diverse, cultured. But there’s one thing they all long to be above all else: Cool.
When your city is cool, it’s an easy sell. To businesses looking to relocate or expand. To talented graduates considering their options on where to settle. To filmmakers, artists, musicians, ad agencies, startups and many others.
And right now, Atlanta is steeped in cool.
But don’t let the city’s Southern swagger and pop culture cachet fool you.
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