Atlanta Bread Picks Blattner Brunner

ATLANTA Blattner Brunner said it has added advertising chores for the Atlanta Bread Co. of Smyrna, Ga., following a review.

The business had been with Scharbo in Atlanta, which did not defend.

The agency here will introduce its first work for the new client in the third quarter. Outdoor, print and radio ads will form the bulk of the campaign.

Atlanta Bread is Blattner Brunner’s second win in as many months, following its addition of Edwin Watts Golf.

The shop has category experience, handling Atria’s Restaurant & Tavern and LaRosa’s Pizza.

“The agency’s one-profit-center business model gives Atlanta Bread access to talent and resources in all Blattner Brunner offices,” said shop CEO Michael Brunner. The agency also maintains Pittsburgh and Washington, D.C., outposts.

The client operates 150 fast-casual restaurants in 27 states, offering sandwiches, soups, salads, breads and other baked goods. Atlanta Bread has spent approximately $500,000-1 million annually in measured media in recent years, per TNS Media Intelligence.

It competes with chains such as Panera Bread, which last year tapped Interpublic Group’s Mullen in Wenham, Mass., for ads.

—Adweek staff report