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ATLANTA Atlanta Bread Co. has begun interviewing advertising agencies to replace Eighth & Means, which resigned the account earlier this month, the company said.
The Atlanta-based restaurant franchiser will follow the interviews with a formal request for proposal, said Kim Jensen-Pitts, vice president of marketing for the company.
“We are already in the process of looking for a replacement,” Jensen-Pitts said.
The client wants an agency in the Southeast with a strong creative department and the ability to provide a range of services, including media buying, she said.
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