Athletic Brewing Trims the Carbs and Calories for Its First Light Non-Alcoholic Beer

The new product launches with an assist from NCAA basketball stars and SportsCenter's Scott Van Pelt

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Athletic Brewing Company, a leader in non-alcoholic craft beer, wraps several trends into one March Madness-themed campaign that launches its first-ever “light” product and draws in standout college players and an ESPN broadcaster as brand evangelists.

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