Athletes Lead a New Era of Sports Activism

Candace Parker and Allyson Felix on how the landscape has evolved to embrace activism

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

As more athletes use their platforms to raise awareness of social issues, the sports landscape is becoming more accepting of its athletes’ activism initiatives.

At Adweek’s Brandweek Sports Marketing summit, sports icons Candace Parker and Allyson Felix spoke with Victoria Anderson, vice president at cultural marketing agency 160over90, about how activism in sports has evolved over time and how they’re using their platforms to drive change in the space.

Felix, a decorated American track and field athlete, had an emergency C-section after being diagnosed at 32 weeks with severe pre-eclampsia.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in