Athletes Clear Hurdles in JWT's WildAid Effort

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NEW YORK J. Walter Thompson used world-class athletes in its latest effort for wildlife conservation group WildAid to underscore the global nature of the cause and personify the breaking down of obstacles, said Eric Steinhauser, executive creative director at the New York shop.

Among those featured in the global TV campaign are American long-jumper Dwight Phillips, runner Hailie Gebreselassie of Ethiopia and sprinter Cathy Freeman, an Australian gold medalist in the 400 meters. A total of five spots, the first of which broke Aug.

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