Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Because of the excitement around Olympic gymnast Simone Biles and Athleta’s partnership, the athleisure brand will offer a limited edition collection that will serve as a “sneak peak” for the full line the two are developing for the spring.
In fact, Athleta’s chief brand officer Kyle Andrew, who spoke with Adweek senior editor T. L. Stanley during Brandweek, said the “get it while you can” offering will feature a sweatshirt emblazoned with the gymnast’s signature hand-drawn heart and Athleta Girl x Simone Biles branding on the sleeve.
“She
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in