Brandweek

Athleta and Simone Biles to Offer Limited Edition Line This Fall

It includes a sweatshirt that features the gymnast's signature hand-drawn heart

simone-biles-athleta-2021 — 'When we started talking to Simone, it became very clear that we shared … this idea of empowering women,' Athleta's chief brand officer Kyle Andrew told Adweek. Laurence Griffiths/Getty Images

By Richard Collings

September 23, 2021

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Because of the excitement around Olympic gymnast Simone Biles and Athleta’s partnership, the athleisure brand will offer a limited edition collection that will serve as a “sneak peak” for the full line the two are developing for the spring.

Richard Collings

Richard Collings is a retail reporter at Adweek.

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