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CHICAGO Interpublic Group’s Draft FCB Group has won its first pitch as a combined entity, landing Atari’s global ad duties after a review, according to sources.
The shop’s London office won the business over finalist Euro RSCG 4D, sources said. The agency’s first assignment will be to redesign the company’s Web site, though other duties include traditional advertising, direct marketing and other online work, sources said.
Billings were not disclosed. Atari, a division of Lyon, France-based Infogrames Entertainment, spent nearly $15 million on U.S.
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