Atari Engages Draft FCB

CHICAGO Interpublic Group’s Draft FCB Group has won its first pitch as a combined entity, landing Atari’s global ad duties after a review, according to sources.

The shop’s London office won the business over finalist Euro RSCG 4D, sources said. The agency’s first assignment will be to redesign the company’s Web site, though other duties include traditional advertising, direct marketing and other online work, sources said.

Billings were not disclosed. Atari, a division of Lyon, France-based Infogrames Entertainment, spent nearly $15 million on U.S. advertising last year, according to Nielsen Monitor-Plus. The company spent slightly more than $25 million globally on ads last year, down 25 percent from the previous year, according to a recent Atari filing with the Securities and Exchange Commission.

Draft FCB referred calls to the client, where a representative could not immediately confirm the shift. Atari’s incumbent agency could not immediately be ascertained, though the company in recent years has worked in the U.S. with MMB of Boston.

The win is the first since IPG announced in June it was merging Draft and FCB into a single entity with an estimated $1.1 billion in global revenue. The shops are currently in the midst of a 90-day evaluation period trying to iron out potential conflicts and cultural issues.

Once a pioneer in the video game market, having created Pong, Space Invaders and a popular home playback system in the 1970s and ’80s, Atari has recently developed games for several platforms.