5 Trends That Will Propel Brands Forward in 2018 and Beyond

The dawn of a new golden age for marketers?

Last year was huge for data management, with companies tapping insights to better understand consumer behavior. Getty Images

Looking back on it now, it’s clear that 2017 was a momentous year for marketing. Artificial intelligence moved from hype to driving unprecedented personalization. Companies began breaking down silos, recognizing that delivering a connected consumer experience requires teams working together. The past year was also paramount for data management, with companies tapping insights to better understand consumer behavior.

This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.
@jsuarezdavis Jon Suarez-Davis is svp, marketing innovation and CMO programs for Salesforce and a member of the Adweek Advisory Board.
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