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This year, Michelob Ultra claimed a minute of air time at the Super Bowl to pose an Aristotle-grade question: Are you happy because you win, or do you win because you’re happy? The spot, which coupled images of athletes like Anthony Davis and Serena Williams with stills of ordinary people drinking beer, emphasized the importance of finding joy in an entire journey and not just a favorable outcome.
Michelob Ultra’s motto is pretty simple: “It’s only worth it if you enjoy it.”
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