At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next

Execs from Uber Eats, TikTok and Bank of America shared a virtual stage this week

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Despite 2021’s chaotic first impression, marketers from across the industry are still finding ways to be optimistic about the coming year.

While the pandemic has upended countless plans and expectations, there are other consumer trends that only accelerated in 2020. And in a moment when unprecedented events seem to come a dime a dozen, identifying points of continuity is just as comforting as it is wise as we look to the future.

At CES 2021 this week, marketers gathered virtually to discuss how some of the biggest pandemic-era trends have informed their marketing and advertising decisions, and what they expect will outlast the season of lockdowns and social distancing.

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