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Despite 2021’s chaotic first impression, marketers from across the industry are still finding ways to be optimistic about the coming year.
While the pandemic has upended countless plans and expectations, there are other consumer trends that only accelerated in 2020. And in a moment when unprecedented events seem to come a dime a dozen, identifying points of continuity is just as comforting as it is wise as we look to the future.
At CES 2021 this week, marketers gathered virtually to discuss how some of the biggest pandemic-era trends have informed their marketing and advertising decisions, and what they expect will outlast the season of lockdowns and social distancing.
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