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We’ve all been there: it’s 3 AM and you’re wide awake. In the stillness of the night, each minute noise raises the hair on the back of your neck. Is it a late-arriving neighbor? The cat? A dangerous intruder? 3 AM is an inherently terrifying time.
It’s also a great time for an early morning snack.
Burger King launched a new campaign inviting people to face the scariest hour of the day for a free meal—or what the brand is referring to as “3 AM Apparitions.”
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