Astronaut Outsexys Lifeguard in Axe’s First-Ever Super Bowl Ad

:30 pitches Apollo line, offers trip to space

Not surprisingly, Axe's first-ever Super Bowl commercial features a woman in a skimpy bikini jogging rather bouncily along a beach. Also not surprisingly, she's running toward a geeky dude who plays in a romantic league several divisions below hers.

@nudd Tim Nudd is a former creative editor of Adweek.
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