Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK AstraZeneca has consolidated its online media planning and buying duties with Avenue A/NYC and i-Frontier, following a six-month review that included other undisclosed agencies, the winning shops said today.
As a part of the assignment, the two operating units of aQuantive, a Seattle-based digital-marketing-services and technology company, will oversee more than 30 of the pharmaceutical company’s brands, including Prilosec and Diprivan.
The consolidation expands a relationship that dates back to 1998, when i-Frontier landed online duties from the London-based client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in