AST Computer Thinking BIG

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Shop Tapped for Major Rebranding Effort
LOS ANGELES–Big Imagination Group bested two undisclosed Los Angeles-area shops to capture AST Computer’s estimated $2-3 million account.
The Marina del Rey, Calif., agency was awarded the business late last month after capabilities and strategic presentations. Previous ads had been handled on a project basis.
“We were impressed with BIG’s fresh creative approach and turn-on-a-dime responsiveness, as well as its ability to bring to the party a technologically knowledgeable strategic team,” said Michael Plaksin, vice president of sales and marketing.





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