Ask.com Breaks Branding Push

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NEW YORK Search engine Ask.com is rolling out a new branding campaign this week from Hanft Raboy and Partners, New York, that touts the brand as the best place to get questions answered online.

The TV campaign, featuring three comical spots that personify nagging questions, breaks in New York and 12 other markets this week to coincide with a redesign of the site that includes relevance, speed and interface enhancements.

“There has been a lot of work that has gone into making the product much better,” said Jim Safka, CEO of Ask.com.

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