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NEW YORK Ask Jeeves said that it will stop using banner ads on its Internet search properties, and instead will focus on sponsored searches.
The Emeryville, Calif.-based company will now try to sell marketers on Premiere Listings, or keyword targeted, text-based ad units that appear under the heading “featured sponsor” at the top of the Ask Jeeves’ results page. Another offering, Branded Response, lets advertisers reach a targeted audience using graphics and images on the results page.
Ask
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