Ask Jeeves Drops Paid-Inclusion Searches

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NEW YORK Ask Jeeves this week revealed its decision to eliminate its paid-inclusion search program.

The Emeryville, Calif., company’s 18-month-old Insight Express offering lets sites submit XML feeds of their Web pages for inclusion in the search engine’s results in return for a cost-per-click payment.

Ask Jeeves vice president of product management Jim Lanzone said the choice was made because mixing paid and unpaid content at times negatively influenced the relevancy of search results. He added that dropping the program would not have a material impact on the company’s overall revenue.

The





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