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SYDNEY – The Australian Broadcasting Corporation has launched its Asian satellite television service, called ATV1, and announced its first corporate sponsors for the project, Telecom. ATV1 is seeking between 10 and 15 sponsors for the service being provided by the Australian Government television network. It will eventually beam into more than one million homes in the Asian region. Sponsorship packages are being offered for between $50,000 and $100,000 for periods of up to one year.
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