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Many things in life don’t come easy, and that’s especially true for Olympic athletes. They train and train, and then train some more, all for a chance to compete against people who have trained just as hard, if not harder, in the hopes of winning a coveted medal. It doesn’t always goes as planned, and failure is almost guaranteed for most.
Toyota beautifully illustrates that struggle of training and pushing yourself to limit—only to fail, get back up and try again—in its first of seven new spots that will run throughout the 2018 Winter Olympics and Paralympics.
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