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Newly Merged Agency Is Retail Paint Chain’s First Ad Partner
LOS ANGELES–After 75 years doing business without an agency, retailer Dunn-Edwards Paint named Italia/Gal here its first agency of record–and immediately discovered how quickly things can change in advertising when its new shop merged with Asher & Partners to form Asher/Gal & Partners
The retail agency was tapped for the estimated $1-3 million account after an eight-month review that included three other small and midsized shops in Southern California.
“Italia/Gal was aggressive.
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