Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
They were headquartered in the same building anyway, so Asher & Partners and Italia/Gal’s idea to merge was convenient as well as timely.
The combined L.A. agency, dubbed Asher/Gal & Partners, will be led by Ken Gal, 43, who will serve as president and CEO, titles he held at Italia/Gal. Asher co-founder Hal Asher, 64, becomes chairman of the new shop.
Italia/Gal was founded in 1988. Asher has run various L.A. agencies bearing his name for more than 30 years.
Asher apparently spoke to a number of shops before striking the deal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in