Asher-Gould Gets Cold Shoulder; Baskin-Robbins Sets Review

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LOS ANGELES – With a new management team making its presence felt, the relationship between ice cream giant Baskin-Robbins and Asher/Gould here is starting to melt.
Sources at the Glendale, Calif.-client said last week that they are in the initial stages of a search for a new agency to service the $8-million account.
‘We’re looking at California first, but we are not ruling out any agencies,’ said the source.

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