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Asher & Partners hopes to enjoy the sweet smell of success with a new beauty product client, InnoBay.com.
The Los Angeles agency landed the estimated $15-20 million account after an informal review of undisclosed Southern California shops.
The shop got its foot in the door through a staffer who knew InnoBay.com founder and CEO Raulee Marcus.
“We weren’t just looking for an agency to help communicate our message to consumers, but to be a true partner,” said Marcus, a former executive with skin and beauty product maker Neutrogena.
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